Basic Training:
So, this is the first in a series that will demonstrate a variety of tactics that those of us in the “Biz” employ to stay ahead of the curve. Just think of the curve as that thing the Grim reaper carries. If’n you get behind it, there’s not a lot we can do for you. So in that spirit let’s get to our first topic: Flipping the Script.
I know, I know…. I’m not talking about that nonsense that all the politico’s talk any time the competition takes control in an election…. I’m talking about the people who are REALY trying to steal your money. Yep, the people who sell you food. Now think of it this way: If I provide you with opportunities to save money and you decide not to employ them, is it really my fault? See? Now your in the spirit!
Step 1: Have a plan.
I wish I didn’t Have to mention this. But while I’m here let me point out that on a purely statistical basis, planning wins. Every time. So before you go to buy food make a quick look at you cabinets and see what staples you are short on. Good ideas to always have on hand (and have a good shelf life, therefore good long term value) are: Pasta sauce, rice, beans, dried pasta, dried spices and seasoning, kosher salt, frozen “steam in bag” veggies. I’m sure there are more, but these do good for us. I always try and make a list, and have a good idea of what I’m going for before I even get there. The one Caveat I would cite is that I always try to have a small amount on hand to spend on good deals that I find, as long as they are things I can use. 10 cans of pasta sauce for $10 is to good to pass up, especially if as a card member I can get 3 to $3. Which leads me to my next point.
Step 2: Opt in
I know that signing up for a store’s “Club Card” raises the hackles on the neck of my Orwellian Conspiracy Theorist alter-ego. But don’t listen to that guy. He’s an idiot. For the low-low price of allowing them to track what you like to buy, you get to participate in all those sales you see. Seriously, all those “Sale” prices clearly state “with card” .. So if you go to the store, sign up for the card! Hell don’t even carry it with you, you can just type in your phone number, Who knows maybe with enough data the eye in the sky will realize “If we lower the price, they buy”.
Step 3: What’s in a deal?
Yellow sings everywhere. They have all kinds of numbers!! $14.95 a #! , $3.99 ea! 62 for $45.00.They all proclaim to be the best. I want to trust them….. But they can’t ALL be “the best deal of all times”, Can they? Nope. Much like the tooth fairy much of this is “Formerly known as the truth”. Grocery stores have actually adopted a great way of showing you what the best deal is. On all of those price tags somewhere (normally the bottom right corner) it will say the price PER OZ. Suffice it to say that 15 cents an oz, is lower than 16 cents an oz. That’s all there is to say about that.
Step 4: My Duck Butter is superior to yours.
Hmm….. From appearances, Safeway Corp. is a HUGE food operation!!!! I mean think about it… They have a store brand equivalent for almost every single conceivable thing that Vons caries. Are they Ninjas? Nope. Unfortunately the real reason is much more mundane (I personally thought Grocery Ninjas would be awesome). When you get to be the size of Safeway Corp. you begin to realize it is much more cost effective to go an operation that already produces the item you want, and get them to produce the item for you minus the value of their “Brand”. So if we determine that $.45 cents of your $3 pasta sauce is your “Brand Identity” and I can get you to package and sell me X # of units at a price that allows me to sell them at $2.55, who cares? Ok, sorry to cite a bunch of numbers and make every ones eyes glaze over.
TLDR version: If the Ingredients on the box match, you can expect them to perform the same.
OK, That’s it for this time! I hope that if it sucked, it didn’t suck bad enough for you not to come back next time!